4 Web Design Trends in 2017
Trends are common in just about every creative field, and web design is one where trends have a huge effect on the jobs that get done. Trends do help push the web design industry forward, and innovation is the key to a healthy industry. 2017 has some major web design trends appear, while trends of the past have died off. Here are the top four web design trends that are ruling 2017.
1. Mobile-First Approach
The rise of the smartphone and it becoming the most popular way of searching the internet has led more brands to use the Mobile-First Approach. This approach focuses on how the website works on smaller screens and then makes the design work on other devices. The smaller screens do pose some issues for web design, but it also has the benefit of limiting the amount of content on a page. This can help creative websites that are sleeker than ever before.
2. More Implementations of Responsive Designs
Responsive design is another trend that has stuck around from 2016, and it looks like it is going to continue into 2018. This is due to the fact that more brands are having responsive-based websites built. If you are wondering what responsive design is, it uses CSS media query and flexible layouts to create a site that will adjust to the visitor’s screen. This is a huge part of mobile-first.
The main bonus of responsive design is that it saves time and money because a brand only needs to have one website built. Google also prefers websites that have responsive designs, instead of different websites for mobile devices.
3. Authentic Photography
Photography has always been a huge part of web design, along with most other types of designs. However, authentic photography is taking off again because people want authenticity from brands. People also know a stock picture when they see one. A stock picture can work for a place holder, but you should have them replaced with custom photos before launching the website. Most brands are hiring professional photographers to take photos, but it is easy to take your own photos if you have a smartphone that has a good camera.
We may not see the end of the cringe-inducing and cheesy stock photos for a long time. However, we are most likely going to see less of them in the coming year.
4. Broken and Asymmetric Layout
2016 was when we saw more websites breaking away from the traditional grid layout, and it is continuing in 2017. The increasing amounts of websites with ‘broken’ and asymmetrical layouts could be thanks to the focus on making the website look appealing on different size screens. These layouts are either love it or hate it, so traditional grid layouts are still very popular.
There could be more trends that we see appear later in 2017, but these trends are looking like they are going to stick around for the rest of the year. Trends do not always have an effect on an industry, but web design is different from most industries because trends do have a huge effect on the overall industry.